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| Outline of Business Results for 80th Fiscal Year |
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| Sales Breakdown by Divison/Brand |
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From a very early point in time, Sunstar began promoting the development of highly original products on the concept of “from oral health to general health”. In this 80th fiscal year, launched the new “G・U・M Medical Series” as a new category of quasi-drug products and completely renewed the existing products, which has been favorably accepted by consumers. With the Ora2 brand, we strengthened the “Ora2 Stain Clear Series” that restores teeth to their original whiteness and beauty, and have benefited from continued strong consumer loyalty. Moreover, we launched the “sunstarDo” series in February 2006, designed to fight dental caries, based on the theme “Cariology.” With the Butler brand, we launched the “Butler Toothbrush #025” that applies anchorless technology to realize an ultra-thin head, in addition to launching a fluoride mouthwash and a paste as products for dental clinics. As a result of these products being developed on clear functional properties, effective advertising and publicity activities, plus product launches under new categories, sales in the oral care business increased a strong 111.0% over last year. In other business divisions, products that support beauty and health were developed and launched, which including the renewal of the Sunstar TONIC series, and the launch of the new cosmetic brand EQUITANCE. In addition, efforts were made to promote our existing vegetable juice beverage products, however results were slightly lower than the precious year. For the 81st fiscal year, we will continue with a strategy based on the concept of “oral health to systemic health”, and we will take steps to restructure the marketing and sales organizations, which we have identified as an important strategic initiative.
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| Sales (mil.yen) |
| Brand |
Current Fiscal Year
Apr.1,2005 to
Mar.31,2006 |
Previous Fiscal Year
Apr.1,2004 to
Mar.31,2005 |
Change |
G.U.M |
33,100 |
30,400 |
2700 |
Ora² |
9,000 |
8,700 |
300 |
Kenkodojo |
2,200 |
2,500 |
-300 |
TONIC |
2,000 |
1,800 |
200 |
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Note:
Figures less than ¥100 million are rounded to the nearest whole number. |
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| Sales Breakdown by Area |
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In overseas markets, we aim to open new sales channels in the oral care business so that our brand image develops in these regions.
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North, Central & South America
In the North American market, we are promoting activities that provide information and oral care products with good value in order to enhance brand awareness. In fiscal 2005, we put a lot of energy into launching highly original products, which included a tie-up with popular children’s crayon manufacturer, Crayola to launch a children’s toothbrush with a game embedded in the toothbrush handle. Also, the Mexican operations started last year, and grew sales as planned by maintaining sales at existing outlets and expanding business to new stores.
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Europe
In the European market, sales capacity was augmented especially in Germany and Spain, which led to an 18% increase in sales through the retail business, and augments in the professional business, especially in Spain and Italy attributed to a 15% growth via the professional business channel. We aggressively entered new markets and, as a result our distributor business attained 92% growth by getting into new markets in Turkey, Tunisia, Bulgaria, UK and The Netherlands. Continuing into fiscal 2006, we are looking to expand markets on an aggressive sales strategy that includes consumer advertising, restructuring of distribution and optimization of our supply chain.
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Asia
In China, we launched the G・U・M brand and developed original promotions such as awareness activities for periodontal disease that employed a specially trained promotion team. In the Taiwanese market, we continued to strengthen development of the “Ora2 STAIN CLEAR Series” from last fiscal year and introduced the series to about 4,800 stores. Furthermore, in a move to expand sales of existing retailers, we added Ora2 “Polish”, “Wash & Coat” and “Mouthwash”, which led to growthin Taiwan. In Korea, we introduced “Periocline Ointment for Professionals” to about 800 clinics and sales have steadily grown. Korea is viewed as a growth market so more efforts will be focused there.
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| Sales |
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Area |
Current Fiscal Year
Apr.1,2005
to Mar.31,2006 |
Previous Fiscal
Year Apr.1,2004
to Mar.31,2005 |
Change |
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(mil.yen) |
Japan/Asia |
51,800 |
49,600 |
22 |
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(mil.US$) |
North&South
America |
108 |
92 |
16 |
Europe |
45 |
40 |
5 |
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Note:
Figures in yen are rounded to nearest 100 million, while figures in US dollar are rounded to the nearest million. |
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| Forecast for Next Fiscal Year |
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Sales
(mil.yen) |
Operating
Income
(mil.yen) |
Ordinary
Income
(mil.yen) |
Net
Income
(mil.yen) |
Net
Income Per Share
(yen) |
Forecast for Next Fiscal Year
Apr.1,2006 to Mar.31,2007 |
73,300 |
5,200 |
3,900 |
2,000 |
36.19 |
Result of Current Fiscal Year
Apr.1,2005 to Mar.31,2006 |
69,182 |
4,797 |
3,754 |
1,691 |
28.67 |
| Change (%) |
6.0% |
8.4% |
3.9% |
18.2% |
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Note:
Except for Net Income Per Share, any fractional sum less than 1 million yen are discarded. |
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Actual future figures may differ from the forecasts contained in this report due to unforeseeable changes in economic and other conditions tha tmay have an impact on the cmpany’s performance. |
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